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Which of the following is not an element of a firm's marketing mix?

A price B product C people D promotion E place of delivery

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Question added by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date Posted: 2015/07/01
Vaiyapuri Gopalakrishnan
by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Elements of marketing4 P's.

1. Product

2. Price

3. Place and 

4. Promotion

"People" is not included with the marketing mix.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

The four P's are : price, product, promotion, and place.

Hence the answer is : C people

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Although PEOPLE is usually included in the5P's,6P's,7P's..., but people are not considered as part of the Marketing Mix.

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