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1. State immediate value
2. Clear brand proposition
3. An effective call to action (depending on your conversion type objectives)
4.Tone of voice must compliment the type of product/ service being advertised. For example: if you are advertising a food offer, your tone cant be too strict and boring, but needs to be exciting and appetizing.
based on product type if it consumed or service but the common factors are :
1- focus on my target from my ad
2- attract my customers based on their needs
3- use key function of my product to achieve45% from sales target by my ad ( return result ) like promotions or gifts or if my product/service will add value for my customer
Have full knowledge about your product or service
Identify your target customers
Find out your customers needs and requirements. Treat this need and requirement as your objective and Convey the customers by preparing an advertising campaign keeping your budget in consideration to let your targeted customers know that the product or service they were looking for has been launched in the market.
Type of advertising activity should be chosen by keeping many factors in consideration like class of customers, age of customers, income level, area of your customers, religious factors, economic factors
Advertise on Social Media like face book, Instagram, twitter which is now a days very effective method of advertisement for all age groups, Keep them informed about your product/ service collections and availability.
Also advertise your product by sending mails and sms's to the customers. Do not send them frequently as it creates the image of span and a fake Company.
Another very successful method of advertising is word of mouth. influence a group of customers by making them experience the product/ service so they speak positive about your product within their network and others start trying out your product/ service.
Advertise through print media like pamphlets, newspapers etc.
Keep your customers informed about the new arrivals and maintain a personal relation with them. This is how customers increase and also a positive image about your product/ service gets achieved.
Below factor should be considered essential for good advertisement:
1. Uniqueness of Advertisement - As we know advertising is a field of creativity. The more you creative better the advertisement. A successful advertisement should have something unique that people have not seen earlier but they can correlate it
2. Psychology : “PSYCHOLOGY” as a discipline has a tremendous contribution to make in the field of advertising. A good advertisement is one which stays in the mind of the people for a long time. When people feel that advertisement is really funny, sad, inspiring or educational then they remember it for a long time.
3. Presentation and selection of suitable media
4. Content
5. Regional Culture
6. Teasers
7. Element of surprise
1.Quality of product
2.Exciting offers
3.Brand promotions
4.Ad model should be attractive
5.Explaining about product features
