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What is cognitive biases ? How to over come this?

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Question ajoutée par Mohammed Asim Nehal , M Asim Nehal & Co , Chartered Accountants
Date de publication: 2015/07/02
Mohammed Asim Nehal
par Mohammed Asim Nehal , M Asim Nehal & Co , Chartered Accountants

Some common cognitive biases are .

  • Present bias causes us to pay attention to what is happening now, but not to worry about the future.  This is one of the most important biases and causes overeating, smoking and drinking too much alcohol.
  • Confirmation bias is the tendency to look for information that confirms what we already know. It's why we tend to buy a newspaper that agrees with our views.
  • Negativity bias means that we remember negative events much better than positive ones. For every argument you have in a relationship, you need to have five positive memories just to maintain a balance.
  • Familiarity Bias. We tend to buy from a well advertised company rather than a less well known company. This works partly because we like what we know. We even choose familiar things even when there is evidence that it’s not the best choice.
  • Loss aversion. We have a natural desire to avoid losses. We feel the pain of a loss much more than we feel the pleasure of a gain. People tend to sell shares when they go up in price, but hold on to them when they go down. This can be catastrophic.  

Anna Izabela Nagnajewicz
par Anna Izabela Nagnajewicz , Customer Success Manager , Micro Focus

'Some common cognitive biases are .

 Present bias causes us to pay attention to what is happening now, but not to worry about the future. 

Confirmation bias is the tendency to look for information that confirms what we already know.

Negativity bias means that we remember negative events much better than positive ones. 

Familiarity Bias. We tend to buy from a well advertised company rather than a less well known company. This works partly because we like what we know. 

 

 Loss aversion. We have a natural desire to avoid losses. We feel the pain of a loss much more than we feel the pleasure of a gain (...)'

 

Ps. Mr Mohammed Asim Nehal - I know it now thank to You!

 

How to overcome this?

Building the awareness.. (understanding).

Analyses of  the processes..

Critical thinking..

Finding solutions that overcome obstacles..

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