How do you calculate ROI on Your SEO Practices?

1. Anticipated ROI
2. Actual ROI.

Anticipated ROI = (Anticipated Revenue from SEO efforts – Proposed Cost of the SEO Project)/Proposed cost of the SEO project

Additional Traffic required to break even= number of orders required to break even / e-commerce conversion rate

Before you calculate anticipated ROI, you need to know three things in advance from your prospective client:

1. Average monthly visits
2. E-Commerce Conversion Rate of the website
3. Average order value