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a mon avis c'est la publicité mobile qui fournis le taux de conversion élevé.
Yes Mobile av. is having high covertion in mass market but the percentage may be samll as a whole.
First to see the mobile version
Second
Checking the mobile in to not be an error
Just delivering more clicks for ADS purposes only
Purely from strategic ad placement. Most of the apps are now free to download at a small cost to the user since they contain annoying ads for the user to struggle. A single misclick will open the ads url. They can even pop out at any given time while the user could be using the app on his mobile phone.
It's not, easy for a searcher to make it easier for the searcher and also refer the user to the user after the material