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Yes, We need to optimize website for better conversion rate. Always try to test different variations of landing pages for better conversion rate. Try with different CTR, Colours, Different navigation, Custom Sign Up. Etc..
Your first concern should be to optimize your site to be search engine friendly. SEM comes later and should be used when organic method of driving traffic are not giving the desired outcome.
Not required. But it's very good, if you are optimizing the website for SEM process.
For SEM Not require there is lot of people does SEM because they are not able to get ranking but it is good to optimize your site and have ranking on 1st page.
Its a best practice to create dedicated landing pages for selected keywords. Better CTR & Quality score of your campaign drives down the CPC bid by 30%.
If you are running your Adwords campaign on Cost per Acquistions or Target CPA, its paramount that you focus on the behavior of visitors through your SEM campaign. Check on the metrics, Bounce Rate, Pages per Session, Cart or Form Abandonment.
If you cant create landing pages for multiple keywords, create a Unbounce landing pages with dynamically generated content.
If you want to increase business for your client , optimize the clients website .
On the other hand , if you want to optimize your website , you can use it .
Basically , SEM is for everyone .
You have the desired skills , that is why - clients are paying you to get the revenue
when its come to searious business
it should be ideally for both
Optimizing the website has a two fold benefit. One is for the Search Engine and the other the user on your site.-You need to optimize your/ Clients site so that it meets the demands of the search engine. User friendly accurate content and pages that are indexed and titled according to engine standards.-You need to consider what the user of your site is going to experience and optimize your site to provide a unique user experience. Heat mapping, clean layouts, the rule of 3 seconds etc. These will help you reduce the bounce rate of the site as well.
Very much necessary, since many search engines follow the page loading speed to rank the domains. The more optimized loading speed is the higher the rank it is to display on search results.
when you work on SEM to create PPC ads and run ads on adwords so always be check quality score of your ads, and quality score always be dependent on your CTR,Landing page,ad relevance.
so SEO optimise of landing page is important to improve quality score of your ad on SEM.
