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You need to work daily and focus on social networking sites and publicity and mailing groups
There are many ways to sell your website and you should need to explore to choose the best.
The more information you can provide to potential buyers the better. Raw statistics are especially important to most buyers and if they don’t ask you for certain numbers then they don’t know what they are doing and are probably not really interested. You should prepare at least these figures:
· Your website traffic statistics including unique visitors.
· Your financial figures.
· Your website’s history, why you want to sell your site, what your site offers to the new owner.
As far as your question about the WORTH of your website is concerned, your site is worth as much as someone is willing to give you for it.