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What is the difference between marketing strategy and strategic integrated marketing communications?

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Question ajoutée par Zaid Mahadin
Date de publication: 2015/07/14
Thuraya Omar
par Thuraya Omar , Section Head , Emirates Steel

As per my understanding Marketing Strategy is more toward long term or broad planning while Strategic integrated marketing communication is honing toward a specific sector and target audience with short or immediate timeframe.  

Duncan Robertson
par Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Nothing. They are both buzzwords for "telling people about the stuff we sell."

 

I used to do a job where I got to make up names like strategic integrated marketing communications.  It was brilliant.  Oops,  I mean I had a Customer-Focussed Enhanced Communication Opportunity.

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