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What is Direct Response Marketing?

Marketing Management Marketing Mix Marketing Strategy Marketing Digital Marketing
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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2015/07/15
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Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

Direct response marketing, is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page.

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