How marketing is carried out in food additives industry?

Thank you for your invite. As the food additives are the Functional substance that is normally neither consumed as a food itself nor is used as a food ingredient, but is intentionally added to food (usually in small quantities) to assist in its processing or to improve its certain characteristics such as aroma, color, consistency, taste, texture, packaging, and/or shelf life. Additives are not considered nutritional even if they have some nutritive value.

Therefore your target market is the packed food products manufacturers. This is specialized field where demonstration, testing and regular follow up with stock availability at various strategic location will be etc is required. Therefore I would like to Distributors who are located at the clusters where packed food manufacturing units are located to promote my products and supply to them at short notice. You must off course have a website and advertise on food journals and magazines. You participate in relevant seminars and exhibitions where packed food manufacturers visit to source their supplies.

It is FMCG industry so there is advertising plays very important role and another thing is you should have many dealers in the market to carry out your business at high level and then what is benefit in your product.