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How can communication companies create their own blue ocean, while they have similar products and provide similar services?

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Question ajoutée par Mohamed Nayef Abdel Rahman , National Expert/ Consultant for Several iNGOs Studies, Researches, Assessments, Evaluations, etc. , Multiple iNGOS
Date de publication: 2013/08/19
John Saleh
par John Saleh , Advanced Medical Representative , Novartis

I think the company strategies for their products or services should be splitted in lanes and customized by differentiating their messages to the targeted customers / markets and can share small percentage between the teams each others like10%-20% regarding to the market share prospective to be responsible for to make his/her colleague achieve their targets by helping each other by this way on the other hand we can say " Let the small fish go to catch the bigger one '' as an overall achivement of the comapny will impact positively on the employees.

Mohamed Nayef Abdel Rahman
par Mohamed Nayef Abdel Rahman , National Expert/ Consultant for Several iNGOs Studies, Researches, Assessments, Evaluations, etc. , Multiple iNGOS

I agree, but I think that creating blue ocean depends on creating a new value, through the current products and the addition of new technology so diffrentiatin the message is a market technique not a new market strategythen one of the main specifications of Blue Ocean is you create a value that cannot be imitated by competitors 

I strongly believe that we must be very clear and focus on  what we are providing the facilities for services, products, and  technology that will be valued by customers

 

Mboni Akum
par Mboni Akum , Head of Project Sales , Majeda One

To create a blue ocean, it is imperative that you have to create an entirely new product

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