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Its a very tough debate but according to my point of view, For a price sensitive customers (If they are a real buyer) you need to cut down your price what ever the circumstances are, but once the new sale is done then you can play with cross selling & Up selling strategies in order to make more profit out it.
* Cross Selling is, selling an additional product or service to an existing customer.
*Up-Selling is,to get the customer to spend more money – buy a more expensive model of the same type of product, or add features / warranties that relate to the product in question.
Emphasis on the USP of the Product to Customer and highlight comparing it with competitors weakness.
Words like, The extra money we charge is for Satisfaction of the Customer because we spend more on quality research than any other department or brand, we as a company look at customer as king of Business.
Speak more on future Product, under development and Research money Involved for Upgrading or Producing.
Customer persuade that the product price competition in the market and its market value is higher than that
Product and achieve the client's needs and focus on product features
