How are choice overload and consumer confusion related?

It is prudent for every retailer, and more so, every marketer to realise that less is more, in terms of product variants that they are offering.
They should realise that while they are one hand, offering more for a consumer to choose from, on the other, they are complicating the buying decision process.

The sale prices for the product will be varied and only one store will have a significantly lower price than other stores—representing the “best deal” for the customer.
The rest of the ads will have very similar prices.
The placement of the “best deal” will be varied depending on the experimental condition.
It will either be near the front, in the middle, or near the end.
Actually placement will be determined based on a pretest.
Respondents will complete a survey based on their choice of store from which to purchase.
The survey will include questions related to perceptions of the deal, internal reference price for the product, and confidence in the decision to purchase -

Imagine that you entered a mobiles store, Then you find a more than 1000 mobile every one with a detailed specific written beside and prices started from $50 to $500 "I was on the same situation Yesterday" ..
It makes a huge overload.
The only thing that helps me to make the right choice that before I went to this store I make a decision to buy a specific one.
But take this example to a customer didn't make a choice, It will be so hard for him to buy what he really really want.

Choice overload occurs when a customer is given numerous purchasing options of products in the same line.
A good example is in terms of foodstuffs.
There could be over a hundred brands of butter on a supermarket shelf and therefore this results in a customer being spoilt for choice.
The customer is then overwhelmed and chances are very high for them to end up purchasing the wrong product which will in turn result to disappointment, dissatisfaction and eventually loss of loyalty from the customer.
The above is how the two are related In order to avoid the above, it is therefore important to understand what the customer's need is , then work backwards, ensuring that each underlying detail is solved and provide them with the best product or service that will ensure that that need is met.

Choice overload (sometimes called over choice in the context of confusion) occurs when the set of purchasing options becomes overwhelmingly large for a consumer.
A good example is wine in the UK where supermarkets may present over 1000 different products leaving the consumer with a difficult choice process.
Too much information surrounding a product or service disturbs the consumer by forcing them to engage in a more complex and time consuming purchasing process.
This, and the fact that it is difficult to compare and value the information when it is superfluous, leaves the consumer unsatisfied, insecure regarding what choice to make, and more prone to delay the decision-making, and thereby the actual purchase

These two context are related in the sense that one is as a result of the other.
If you overload a customer with so much options then you will tend to confuse him/her on decision which might make the customer forgo all the options.

Choose pathogenesis of consumer prices

there is a direct relationship between choice over load and consumer confusion .

Completely overload is the value added to the price and often moving customers to him directly when calculated must increase this value Tdhafah to it and here we see that the companies each of which has the methodology to do so

Very Nice Question , I Don't Have An Answer But I'll Follow Up The Question ,