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Very important. It's the brand logo or symbol that people remembers. It represents the whole image of the company. If people are working wearing the same uniform, they are visible, looking professional, trustworthy and represents the company. In business, first impression and identification are key to selling and attracting customers. Mostly people choose brand and what is well-known. Now it's our duty to deliver their expectations.
The company has a specific image to show in which it depends on the its logo, building, uniform, and type of people it imploys. Wearing a uniform by employees gives clients the feeling of the company's customer orientation and quality service. Clients always get impressed by the image the company presents. They like the traditional image where all pieces of the company fit together to serve the role the client is searching for.
I think this is one of the hallmarks in organised retail, that the store staff should be in uniform. Ofcourse, one can have a slight variant for the store manager or customer care staff - so that the walk in customers do not confuse other fellow buyers with staff.
Besides, it also adds professionalism to the retail company, besides adding a sense of ownership, team spirit and camaraderie amongst the shop staff.
One important thing - its not about just having a uniform, it is also about the clothes being well ironed, and also good personal hygeine of the staff.
Way too important. customers judge you within nanoseconds of spotting you. Your good looks, your warm personality and your product knowledge will have to wait until after they have decided whether to trust you. And that comes based on the way you dress - whether you are behind the counter, working with a customer or just returning from a break.
Employee wearing a company uniform has a lot of advantages.
1. Team employees commitment & professionalism display
2. Brand value
3. Uniformity and self belonging for mutual togetherness
4. Team work exhibition for Customer relationship impact
5. Separates customers from staff
It not only makes them look united, but also is one form of advertisiment for the brand they work for and so, its very much important. An uniform can also easily make some clueless customers identify the employees from other customers.
It is first and forermost important for retail sales employees to wear the uniform as it represents companies innovations and thoughts and also it states that everyone is same in companies view.
same uniform shows the equality among the employees, everyone has equal rights, same uniform build the company/brand image in customer's mind.
To reflect the image of the company to the customers positively, and by telling the customers that the company is of an arbitrary nature and that all of them are part of the company as part of the company, As well as reflect the spirit of the team on the entire crew,
