Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

A firm has two products and two customers. Customer 1 is willing to pay $5 for Product A and $3 for Product B.?

Customer2 is willing to pay $7 for Product A and $4 for Product B. Can the firm increase revenue by bundling and, if so, how much should be charged for the bundle?

 a. The firm cannot increase profits by bundling. 

 b. The firm can increase profits by bundling. The bundle should sell for $12. 

 c. The firm can increase profits by bundling. The bundle should sell for $10. 

 d. The firm can increase profits by bundling. The bundle should sell for $7. 

user-image
Question ajoutée par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company
Date de publication: 2015/07/23
Elke Woofter
par Elke Woofter , Project Assistant , American Technical Associates

I think option A is the correct answer 

Eltag  Elgafari - CMA
par Eltag Elgafari - CMA , Finance Manager , Semsem Grains Cereals & Legumes Trading LLC

The company should sell Product A to customer 2 and product B to customer1 making $10 in revenue from selling the two products.

So Answer (C) is correct.

Ismael Hamad
par Ismael Hamad , Trainer , ANTONOIL DMCC , Lukoil project, WQ2

I thank (a)...............................

Gayasuddin Mohammed
par Gayasuddin Mohammed , Advocate , Practicing Law before High Court at Hyderabad

 a. The firm cannot increase profits by bundling.  As it makes no sense in the scenario given in the problem. Thanks for the invitation sir.

khaled elkholy
par khaled elkholy , HR MANAGER , misk for import & export

The firm cannot increase profits by bundling. ....................................

Emad Mohammed said abdalla
par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

  1. The correct answer was: a. The firm cannot increase profits by bundling.

Higher selling price is always welcome. But seller should minimum expect a price as per option C. And under no circumstance should sell less than USD10.

Ramesh Sehgal
par Ramesh Sehgal , Chief Financial Officer , How United Services WLL

The firm cannot increase profits by bundling as customer 2 is paying higher than customer1 for both items. It is better to sell both items to customer2

we try to sale our product old and royal customer

sheraz muzaffar khan
par sheraz muzaffar khan , Procurement/Logistics Officer -CURRENT JOB , Medical Emergency Resilience Foundation NGO

The Firm can increase profits by bundling .Yes the bundle should sell for $12 .because its totally depends on market and consumer demand .

Yaqoub Alomar
par Yaqoub Alomar , Civil Engineer , Al-Zubeir municipality

I agree with the majority 

---------------------------------

More Questions Like This