What is the supreme goal which foods and beverages companies trying to achieve and competes on it?

The supreme goal of any food and beverages company is to achieve maximum profit but  they compete on technologies,processes which will help them to achieve this.

A unique product  is important for any industry to sustain.

Best Quality and customer faith and satisfaction if once achieved then they will definitely return to you again & again.

But if once lost everything is lost. It takes year to build a brand and trust but seconds to lose it.

Thanks