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advantages of it was the cash delivery has no more charge,no have technical problem like bank account close and most of all that not all financial building likesome grocery store has a credit card payment allowed,,,small stoe never take a card for payment its only cash,,,,
I agree with Mr. Ali's answer that Customer Satisfaction, No risk of Fraud and in addition customer will have advantage over it as upon receiving the good, payment will be made. Also the one who is not having cards also can make purchase using this option, this is advantage to the seller as this way accommodating more customers in his list.
Customer Satisfaction
No risk of Fraud
No problem of cash flow for supplier as net payment will be recieved so no risk of bad debts
Save the cost and time of Recovery from customer