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In the current era, is it possible to capture reasonable market share by selling the product / service without emphasizing on MARKETING?

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Question added by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC
Date Posted: 2015/07/27
Mehboob Ali Laghari
by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union

I think, if i try selling my product without emphasizing on marketing... unknowingly, i would be using marketing tools any way... (whatever i do would be part of one of the marketing tools)... However, if i manage to make-do, i would certainly not be able to capture reasonable market share. Thank you Mohammad Adeel for your invitation

PRADEEP MEHRA
by PRADEEP MEHRA , CEO , Angel international Inc.

Thank you for your invite. As per my experience it is not impossible to sell but it is difficult to capture reasonable market share without marketing in the present competitive era. All I can think of is, if you are located in a very small country or selling prohibited goods only then you can think of reasonable market share without marketing.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

I agree with : PRADEEP MEHRA CEO

Owais Jaffar
by Owais Jaffar , Head of SEO and Social Media , Knowledge Path

It depends on the nature of your product, not all products are the same and neither is the method of marketing. Unless you come up with some thing very unique, you will face hard time penetrating the existing market. As an example take HTC vs Samsung in the phone department, both make great phones but there is a massive difference in their advertising budgets which does translate into more sales for Samsung at the end of the day, depending on your product it is possible to sell the product or service without marketing but you will face tough competition and unless you are free lancing its hard for a business to survive as not many businesses have funds to sustain themselves for long without selling anything and waiting for their product or service to get Viral.

Mikhail Krishnani
by Mikhail Krishnani , Dealer Development Intern , AVME Volkswagen

It is possible but highly improbable as marketing helps bring awareness to its audience of the nature and description of its product. Marketing can help reach consumers  through several mediums and forms whether it is through television or a magazine. It is integral in delivering an important message to consumers providing a solution to them using the4  Ps: Price, Product, Promotion, Place.

Jijoy  Puthenpeedikayil
by Jijoy Puthenpeedikayil , Business Development Manager , Al Mansoor Group

Not at all possible because we are living in a competitive world 

Georges Aref Chaoul
by Georges Aref Chaoul , Business Unit Director - Consumer Services , Kaizen Asset Management Services

Some brands can (Rolex, rolls Royce ext..) some brands cannot (Samsung, Volkswagen Ext...) there are many circumstances that should be taken into consideration.          Thank You.

Imdad Hussain Rajput
by Imdad Hussain Rajput , Assistant Sales Manager , Forego

i really agree with all answers, it is possible but cant capture reasonable market share

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