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Every business is measured by virtue of metrics that govern that particular business. For Example, In retail world, it is most likely Sales $, Profit per Sales, Profit margin, Inventory, Sales/Employee etc. While on the other side of spectrum, consider a Service based business e.g., Consulting, where metrics could be Business engagements, Revenue/project, Growth over time, Complexity of projects, Breadth of industries served and Investment on human capital.
In crux, Revenue has to exceed Expenses, Healthy account receivable, Keep your customer well served and Happy and keep your employees happy which will make them your ambassadors.
simply if you achieved your objectives that you has been planned before.
In a simple way to evaluate your business is: take a count on how much you are investing in your business and measure it with your profit at the end of "X" period. This period could be quarterly, semi-annual or annually for example. By logic at the end of the period if you did not recover your investment, then you have to consider your investment into your employees and the quality of your service toward your clients.
Happy and well trained employees will give the best service and happy clients will always return to your business.
On the other hand, you need to look up into the risk of your investment and evaluate how relevant it is for your business and stakeholders.
First you should diagnosing your operation through its departments in (process, Staff, Results, profit & Loss) then you find out the faults (if any?) and solve it professionally.
you should start any framework , Strategic assessment,
well, simply: cash flow .. Quality .. staff .. assets ..
