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Being in the B2B format, Channel Loyalty should be our aim.
We need to strategize the program in such a way that the client hold Pride to be associated with our company. The program can have the benefits around the softer version which would not hamper the margins on daily basis: Extend the rewards o the family - a full paid vacation, Industry Insights blog, Some technical help and guidance and similar offerings. The objective could be either the Development of the Client which would result in our upliftment too.
From my experience best way to gain client's loyalty is by professional integrity.
There are so many challenges in today's transportation business that can jeopardize relationship with your client. As transportation industry is growing in many areas of world infrastructure and administration is not following, so delays are ever growing problem. To avoid those problems you need to put planing at the top of your agenda. Proper planing can diminish much of the usual problems but there are always unforeseen issues that can stop you in providing timely and quality services. So being honest with your client is the next thing you need to put as the priority. If your client is informed about the problem as soon as possible and if client is kept up to date with developments he will respect your efforts. Don't be greedy. If there is a situation where your resources are not adequate to perform task for your client,either don't take the job or reach out and outsource company with adequate resources but always consult with your client.
These are just few of the things you can do to ensure your customer loyalty and all of them have to do with professional integrity.
