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personally i agree on one thing, digital is a channel for the marketing department, and you will have a great future if you specialized in digital (try to learn HTML and CSS)
There is bright scope as everything is becoming digital so no doubt about it.
Hello Ghada,
Digital Marketing is attached to new forms of technologies. Therefore, wherever the technology is going, marketers always find the best way to apply their strategies on it.
However, Technology is becoming more personal and mobile than ever before such as Smartphones, tablets and smart watches, therefore I believe Digital Marketing will be more personal and specific for customers.
Also, Social Media as an example allows customer to interact with brands in many ways such as their personal experience and stating their opinion about the brand's point of view of a controversial topic, which makes the relationship between them deeper, personal and interactive.
In short, new Technology is becoming smaller, smarter and more engaging in our lives which force brands to keep building deeper relationships and interact more with customers. Brands will be look at as personalities rather than companies.
