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1. Cultural Environment
2. Natural Environment
3. Political Environment
4. Technological Environment
Natural environment involves natural resources that are needed as inputs by marketers, or are affected by marketing activities. Marketers should be aware of the trends in the natural environment especially the shortage of natural resources in the short and long run. Air and water may seem to be limitless but air pollution is choking cities, acid rain affecting crops and river water is turning into sewage due to misuse of natural resources. And when this happens the government or the political environment would certainly intervene.
Understanding this many consumer durable manufactures are taking up initiatives to recycle the electronic waste. They advertise this feature so that the consumer knows how eco friendly they are.
political environment affects the market because policies and political interest in any field dependent upon the market values
