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Desirable qualities for a brand name include all of the following EXCEPT?

1. It should be easy to pronounce, recognize, and remember. 

2. The name should translate easily into foreign languages. 

3. The brand should always be a long word to get attention.

4. It should suggest something about the product’s benefits and qualities. 

 

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Question ajoutée par Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date de publication: 2015/07/30
Imdad Hussain Rajput
par Imdad Hussain Rajput , Assistant Sales Manager , Forego

EXCEPT Option3: The brand should always be a long word to get attention.

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