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Desirable qualities for a brand name include all of the following EXCEPT?

1. It should be easy to pronounce, recognize, and remember. 

2. The name should translate easily into foreign languages. 

3. The brand should always be a long word to get attention.

4. It should suggest something about the product’s benefits and qualities. 

 

Marketing Mix Marketing Research Marketing Strategy Marketing Brand Innovation
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Question added by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date Posted: 2015/07/30
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Imdad Hussain Rajput
by Imdad Hussain Rajput , Assistant Sales Manager , Forego

EXCEPT Option3: The brand should always be a long word to get attention.

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