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Costs: you must know deeply each costs component. Component mean everything like: process, people involved in the process, goods involved in the goods production/or services, suppliers etc... If you know deeply you will discover quite simple where to apply/modify/change to reduce negatives issues and then reduce costs. Example: a not good supplier can impact on cost productions. Profits: usually profit is in the hand of Marketing/Sales which must be focus on competitors, market analysis and customers in order to improve the sales. Target. it is a matter of your "energy","leadership","networking" abilities. So you have to manage those attitude daily practicing and reading about people who have proved to have (big leader/managers). Regards