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How have you studied the sequence of 4Ps in "Marketing Mix'?

1. Price, Product, Place, Promotion

2. Place, Price, Promotion, Product

3. Product, Place, Price, Promotion

4. Product, Price, Promotion, Place

5. Sequence doesn't matter at all.

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Question ajoutée par Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date de publication: 2015/08/10
Anoop Mohan
par Anoop Mohan , Finance Manager , Arafa plywoods

none of the above SWOT determines the order..............................

Khaled Anwar
par Khaled Anwar , Senior Sales Engineer , "Automotive company''

I think the answer is : Option (3 )

Vaiyapuri Gopalakrishnan
par Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Correct answer: 3. Product, Place, Price, Promotion

 

Muhammad Yousaf
par Muhammad Yousaf , Director , Zia Saeed & Co. Pvt. Limited

The answer is that NON of the above options.  Sequence does matter when deciding the Marketing Mix as if you don't know the features,  benefits, weakness and strengths of the products, how can you decide its price, Place and promotion and other P's.  In my view the correct sequence of the Marketing Mix is:

Product, Price, Place, Promotion, People, Process and Physical Evidence.

Sayed Rubab Sayed
par Sayed Rubab Sayed , Finance Officer , The Next

My answer is Option-3...........................

Imdad Hussain Rajput
par Imdad Hussain Rajput , Assistant Sales Manager , Forego

Product, Price, Promotion, Place

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

5. Sequence doesn't matter at all. if u can implement them correctly. 

In the money conscious South Asian market price is most important. This factor can be manipulated by the finance option and discounts. In a more prosperous market the more features u have on the product the better . Price is not that important. 

Ahmed Faki
par Ahmed Faki , Assistant Marketing Manager , Wahran Trading Company - Samsung Gulf Electronics

3. Product, Place, Price, Promotion

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