"Marketing Myopia" Focuses only on existing Wants and losing sight of underlying consumer "Needs"?

A short term approach which focuses on needs and wants of the company instead of focusing on the needs and wants of the customer.

This concept of marketing Myopia was initially discussed in1960 in an article published in Harvard Business Review.  According to this concept companies get trapped in this situation because they omit to ask the vital question that what business they are in.

So the choice1 seem to be True.

True. It is an advertising strategy that does not focus on the needs and wants of consumers, but the desires of a company to sell specific goods or services in the economic market.

1, True. It is short sighted and inward looking approach to marketing that focuses on the needs of the Company instead of defining the company and its products in terms of customers' needs and wants..

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1. True: Yes, the example of a glasses are much enough to understand this point... The glasses are the needs of any sight problem human being but all the marketers concentrate upon the design patterns and outlook of the glass frames than the closely controlled required number of the lenses and their specified spherical angles in order to fulfill the utmost need of effective eye sight.

True to some extent is my answer