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E.g - Some Hotels have tied up with Limousines Services so as to give their High Network Customer the option of driving in Luxury and Style with no additional Cost. Do you know of any such strategies employed by the Transportation Industry (Road, Air, Sea)?
The strategy of our local transportation authorities is to provide public transportations suitable for car owners to attract them to use public transportations and stop using their personal cars for everyday business.
The upgradation of technology is main important factor in customer satisfaction. Transportation industry is playing a pivotal role in exporting & importing goods. The main strategy is to enhance technology like installing GPS and GPRS in Vehicle to track them. Mapping & Tracking is the latest trends. Safety Comes very important & all the major transport company making their product more safer by implementing new safety technologies.
Another major strategy is cost effective. The product should be cost effective as competition is very high .
yes,
in this globe,
Inventory management, direct-store delivery, warehousing, and transportation consolidation are typical logistics functions that are at the core of many partnerships. The efficient performance of these activities by specialists produces benefits shared by both partners. Experts in the field state that , the emphasis in such relationships is on "the notion of 'total cost of ownership' and the array of value-added services provided." 7. Creation of Strategic Inter-functional Teams · Logistics superiority as a driver of differentiation can be achieved only when all parties in the marketing organization are integrated in terms of the basic concept of customer satisfaction, the potential of logistics leverage to aid in obtaining customer satisfaction, how the message of logistics customer value needs to be communicated, and to whom this message should be delivered. · To achieve logistics leverage, marketing must recognize the role logistics plays in achieving customer satisfaction. Without this recognition, the related promotional, pricing, and "service package" strategies to market logistics expertise to the customer will not be achieved. It falls to logistics to develop and deliver the logistics excellence that marketing has identified as important to customers. 8.Organizational Issues · One way to leverage logistics excellence is to establish hierarchies and reporting relationships that maximize the integrated potential. When marketing, sales, and logistics each report to a separate vice president, each with their own organization, more effort will be required to break down the inherent organizational barriers so that integration is achieved. · However, since logistics is a customer satisfaction impacting function and its significance as a competitive marketing tool has been demonstrated, logistics should logically be more closely aligned organizationally with marketing. Rather than a team approach, if logistics reports directly to marketing, the potential for maximum market impact of logistics leverage is increased.