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There are so many skills that are needed to be a sales executive, but to be a good one the following skills should be remarkable
- Preparation skills
- Listening skills
- Problem solving skills
- Negotiation skills
- Creative and taking initiatives
- Patience
- Strong presence
- Convincing skills and posses self-confidence
A good sales executive should be able to first sell him / herself to the potential customer. To do so, he ought to initially break the ice and create a rapport wherein he wins the confidence of the customer. He should be a great listener and communicator. He ought to totally understand the customer's requirement and propose a tailored solution by introducing his product or serivce's benefits to the customer. He should be able to study the customer's body language and on confronting a positive gesture should politely move in to close the deal. Rejections will be there but a good sales executive is one born with such confidence that he does not give in. Even if he loses on an order or project, his continued relationship with the customer will fetch great rewards. In short a sales executive should think as a consultant who provides winning edge solution to his customers, who will prefer him over the others.
there are many skills for a good and successful sales person : attentive listener, ability to identify customer needs, time management, sales technique in order to close the deal, cold calling ability...
Self confidence and polite
Self-confidence is the first step to success. Lau Tze said: Every creature is useful otherwise it will not be created (sound familiar like Survival of the Fitness/Charles Darwin). Be confident; if you are not sure yourselves, how can you convince your customer. Self confidence is not arrogance, be polite.
Commitment
You have to commit to your job, this industry is too tough for those who has only half-hearted, committed or choose another field, do not waste your time.
Discipline
Do not expect a “hit and run” system can bring any result, you should have discipline to follow up all your commitment.
Honest and Enthusiastic
All you tell should be the truth, but does not mean you have to tell all the truth which you have to keep due to positioning and negotiation. Do not over promise, if you are not sure, tell them I will find the answer for you.
Give impact
There are two many sales knocking at your customers’ door, they can only remember the sales executive who give them an impact (either good or bad).
Preparation
A good impact can only achieved if you prepare properly. I will not see any High Way salesman who just drop in and hear him talking nonsense, but I will accept somebody who has prepared a relevant topic which can arouse my interest (to get more value from him/her). No preparation do not go to see the customer, you waste you time and the company money.
Keep on learning
Every day we learn, we can only advise our customers if we know what they are current doing. And usually you learn more from your customers (on field learning) by asking relevant question, but before you can ask relevant questions you should have some basic knowledge on the issue.
Convey your idea to your customer
You should have a courage to convey your idea, not just “Yes, Sir”, you will lose your value if every time your response is “Yes, Sir”, then the customer will send you away with1 kg of spray powder or ink. Usually, most of the idea comes from your observation/listen from others customer. By systematically learning, you can obtain a lot of idea.
Be creative and pro active
Don’t bring the same topic every time you visit your customer, otherwise you become Order Taker and they will happily send you away with1 kg of spray powder. Think of different topic, (ink, graphic supplier, logistic, business environment, competition, payment, pricing, investment, interest rate, capital etc.). The more knowledge you know on your relevant field, the more your customer will value you.
Killer instinct alias closing sales
Whatever value you add to the customer, some body has to pay and it is your customer who is going to pay. If you can’t close the sales, you have to question yourself: does my customer aware of my value? Does my customer appreciate my value? Or I do not know how to close the sales? Most of the time closing sales is just easy as asking for it. Do not be shy to ask for ORDERs.
Product Knowledge
Strategic prospecting skill
Rapport building on the call
buyer-seller agreement
Active listening
Communication
qualification question
time management
object prevention
objection handling
demo skill
closing techniques
gaining commitment
post-sale relationship management
Listening
Time management and well organised
Ability to focus on what the customer wants.
Sales Person should possess the following skills and should be really good at it;
self confidient negotiation, dressing and problem solving
SMART, CLEAN AND WELCOMING
