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TO BE HONEST UPON GIVING ADVICE TO YOR CUSTOMER.YOU HAVE TO BE UPDATED,CONFIDENT,GIVING WRIGHT AND BRIEF INFORMATION SO THAT CUSTOMERS WILL TRUST YOU
you can use cross-selling (as beside the diabetes drug you can advise the patient to buy a device to self-monitor his blood glucose level and also advise him to buy zero-calories sweeteners).
you can also make more effort to sale OTC drugs as vitamins and supplements.
and don't forget to increase your sales of cosmetics by adding more brands and making some offers (if possible).
Provide better prices than all our competitor
Satisfy the customers so they will return again and again
you need to gather information on the patients' needs and requirements and then offer goods and services in those areas. You may cater their requirements first, followed by suggestions to improve life style and create convenience in their lives.
All pharmacies sels the same products the diffrent is what is the new services that you can give to your customers to atract them
inovate new sevicies with high qualty to succeed.