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Strategic Pricing of the product & introducing lucrative offers to customers shall be one of the point to revenue generation
Sale price on the product. When the season off, then the company or mall owner should less its price to attract the customers
Based on the past history Organizations typically know the sales trend, and based on the same they can strategically ensure attractive pricing of the product & also run promotions / offers / discounts which are lucrative to the customers, special schemes can be run for regular customers ( loyal customers).
Increasing loyalty points during off season can be a game changer.
off season product can be sold by giving additional discounts or selling this product as a bundle with the fast selling product.
True in off season its hard to sell your product.but there is scope in multinational companies who still have the requitrements.We need to keep trying ,knocking hard at doors,after all that's the job a sales person do.We need to send differen an new products to your clients,to get them interested etc.
To some extent I agree with Mr. Yousaf, understanding of your category, your history sales of your total portfolio & understanding it's lean period is most important.
Based on it either you can cross promote with it's in-season variants, run discount on particular sku's, carry out bundle promotions.
Also knowing your history sales you would understand who is your Top accounts (Major customers) of the variant & can run campaigns or voucher promotions to woo customers.
It all depends majorly on the Industry, type of or level of competition, margins of your mentioned range, customer understanding towards it etc
by different techniques of sales promotion like discounts , rebates , coupons allowances and gifting.
we can make a strategy like use nacher and change the segmentation geographically. mean make a group of nacher and collect every product and send those areas where they can use as a arrival by this benefit is stock space for new stock and revenue and enhance market
Form the Sales history of a product you can easily know its lean periods. So it is wise to plan ahead for such periods.
one way of doing it that you offer Price Discounts over the quantity purchases applying different discounts for different quantities by the middlemen. In this way you will compel the them to stock your product in order to earn the heavy margins. Another way to force them to stock your product is to offer handsome prizes to stockers on the purchase of certain quantities.
The other option is that you announce the good prizes over the purchase of your product during this season and issue coupon to the purchaser and decides the winner in a ballot.
You can also do cross selling of your off season product attaching it with a fast moving product band reduce the package price.
However, being a seasonal business doesn't mean you're doomed to zero cash flow in the offseason: It's all about careful planning and creating a strategy to keep you going long after peak season. number of clients to retain, adjusting the training process, ordering new equipment, conducting pricing evaluations, updating marketing materials,
agree with all experts opinion. thank you.
