A customer trusts you. However in many cases, there is still a gap between trust and their actual buying decision in favor of you.Why there is a gap?

I put myself as a buyer, for me, even though i trust the seller well as a person, it depends on the quality of the product, if the delivery time matches the time i need the product or great if it will delivered ahead and fair price he can offer to me..

We can consider as another gap as well is miscommunication/misunderstanding the needs of a customer.

However, this scheme was defeated in the case Vandervell v Inland ... Thus, there was no disposition, and no consequent liability to pay tax. ... The third is now on its way. ... on trust - not beneficially for themselves - but on trust for someone or other

We need to carefully adopt Consumer-Buyer Behavior that is influenced by a number of internal and external factors.  However, Consider following assumptions:

1. Customer is more attracted to your competitor.

2. Find out what features/qualities your competitor is offering.

3. make sure what group S/He belongs to. (Proactive/Reference etc)

4. review his needs/wants have changed over a period of time.

5. Receive feedback from your customers

6. Try to improve your product and service.

so as to maintain a professional dealing with them and avoid any conflict of interest issue that may arise.