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Business develop Mean to spread out Business and New Business build up. Sales and Marketing Means to create a brand in a market
Business developer is a person who promotes the business activities and creates a strong business structure in organization to produce output with efficiency and maintain the skill and capital of organization and sales persons segment and promote that output in the market with different ways of marketing mix strategies.
For example , a business developer watering , fertile and care a tree when tree grown up and give fruit then sale and marking person sales its fruit by marking mix strategies.
a more focused and strategic approach to generating demand and sales is called business development. Marketing promotes the brand, product and or service in a direct or indirect manner.
There is a difference between Alambaavat and Marketing
Marketing: is the link between the customer and the sales department
Marketing is publicizing the product among the people and at all online sites and helps the product to reach
To a larger number of people
Sales: Come product is responsible for the sale and negotiate with the companies wishing to withdraw amounts of product meadows him through the marketing department
Sales are from selling the product and get the money and the emancipation bills
There is therefore in a
Dear Umesh Great Question.
In my opinion Let us 1st review the role of Sales and Marketing. Normally, a sale role is clearly defined and their responsibilities are well understood, including but not limited to building customer relationships, account management, and closing deals.
The role of marketing appears to vary more but generally includes creating the brand, broadly communicating the value proposition and building awareness. I strongly believe that marketing generates and nurtures leads and closely supports the sales team with tools and campaigns.
As per my experience people with business development titles have a number of different responsibilities including partner marketing to channel sales and product evangelism to product sales. For me business development is a mix of marketing and sales but does that make them the best group to link both together?
I think it really depends on the organization and how the responsibilities are defined. I agree that there may be a lot of overlap if business development was inserted between the marketing and sales organizations in terms of generating leads and moving them through the sales funnel. Maybe the key is to look at this more from a timeline perspective in that sales is more short term focused on fewer and very qualified leads whereas business development targets longer term prospects or new market opportunities and verticals.
In the end, it may be the size and stage of company that dictates if there is a BD people and what they do. In larger organizations, there is clearly a role for BD but I’m not sure the main responsibility should be to link marketing and sales. Instead, they are part of the team and need to add value by supporting what sales and marketing are already doing
However similar many of the people think, marketing and business development differ in many ways. Most people think they represent the same thing and use them interchangeably. To bring out the differences, we need to understand their definition first:
Business development is the process of building around the product that has been established- to connect the potential clients to the product through marketing efforts. It requires more in qualifying leads and converting the potential customers into real customers. This is to say that business development is about creating relationships with customers.
On the other hand, Marketing is the process of developing marketing messages and positioning them to the market(s). It is about sending the signals to the public and not necessarily creating any relationships abut creating awareness to the general public.
Business development concentrates on training, coaching and sometimes go out to sell their ideas without their knowledge that they are selling. They guide their clients on the importance of their products and finally closes the sales, but the marketers are useful in generating messages to the potential clients mostly lack the relationships that the clients are buying or not. They depend on the business development advisors to close the sales.
One might ask, which one is better? When developing business strategies, marketing is the essential part. To improve on the brand business development objectives come into play. This, therefore, means that both marketing and business development complement each other. In business you m, might be having warm leads but lack the best sales training to close those deals and hence make the clients yours. Both the marketing and business development is needed in any organization.
Pre-sales, Sales Development can be a part of it. In broader perspective, Business Development encompasses the entire process; right from forecasting, strategic planning, acquisition of customers, sales operation, collaborating with customers, expansion of network, relationship management, leading, managing, engaging & motivating support teams......etc. The ultimate objective will be a profitable growth leading to satisfaction of all stakeholders & customers.
Expanding the existing product/market portfolio through Organic and Inorganic expansion is business development whereas building new product/market portfolio and brand through techniques such diversification horizontal and vertcial integration is marketing.
