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IN THE MARKETING THEORY WHAT DOES 4 P'S MEAN?

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Question ajoutée par sivarajasingham sivanirendiran , Sales & Marketing , PeopleSof
Date de publication: 2015/09/04
Muhammad Yousaf
par Muhammad Yousaf , Director , Zia Saeed & Co. Pvt. Limited

In order to succeed in a business you have to address its key issues. 

-What are the needs and wants of the customer and how the company is going to meet these by producing such products or services?

-How much company is going to charge for that product or service?

-What methods company is going to adopt to deliver its products or services to the customers?

-How the company is going to tell its customers about it availability and benefits?

Company is going to do it through4P’s Product, Price, Place and Promotion.

As the marketing become more demanding, another P was introduced with the name of People and very recently two more P’s have been added,  Process and Physical Evidence which are normally for the service business. So this concept of P’s has become7P’S now.  In Marketing it is also called the Marketing Mix.

Mehboob Ali Laghari
par Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union

The4P`s are tools of marketing.

Product

Price

Place

Promotion

Johnsen Zabala
par Johnsen Zabala , Marketing Clerk , Globa One Integrated Business Services, Inc.

The four (4) Ps of Marketing stands for the following:

 

A) Product

B) Price

C) Place

D) Promotion

Melody Nekesa,
par Melody Nekesa, , internship , Mombasa island container termina

The four p's in marketing are.. Price, product, place and promotion

Daanish Sheikh
par Daanish Sheikh , Customer service agent/ Acting Supervisor , Emirates-Dnata

product price place and promotion

Amjad Khan
par Amjad Khan , Broadcast (Sound) Engineer , National Communication Services PVT LTD Pakistan

Moving Pictures Experts Group 

 MPEG2 is the standard that was created to encode high quality videos, meant to be used for the, then emerging

a container format used to store both video and audio data, as well as a video format; MPEG-4 (video codec) refers to a well known compression method of the MPEG group

Yerwant Kansabedian
par Yerwant Kansabedian , customer service representative , BLOM BANK

PricePlacePromotionPeople.

krutika shah
par krutika shah , Sr Executive , Music broadcast limited

4 ps of marketing are product,price,place,promotion

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