Why is brand's preferred over product's ?

If it is a consumer goods like cloth, perfume or make up ppl prefer the brand name than the quality of the product itself.
It is a psychological game that companies play.
The company makes the consumer believe that this brand name will give him/her some confident, self respect, popularity...Etc.
it is a way of marketing your products and it is actually a very successful one these days. 

Brand image connects consumers and products together. brand image consumers are not paying for the product but customers are paying for the reward or loyalty that come with it. A good example is Nike. Nike started out by selling shows and now has outlet stores with all kind of clothing, garments, and off course shows. The products' category is standardized however consumers are paying the extra bucks without realizing the value of the goods. Brand image build customer satisfaction that the products that consumers are buying is being used in the popular media and it's quality approved.

 

However, the real test of product design, attributes, characteristics and marketing research comes for products that do not have any product image and are not being used by popular culture. The perception of  products without brand image cartels against quality, consumers' persona, and dignity. 

 

Brand Image is being commonly practiced by large corporations and a difficult obstacle for products to overcome without brand image. Nowadays, a common practice for brand image and recognition is advertising on mass media with a celebrity to gain customers' confidence.