Sammons Inc. was planning a new line of sportswear and had assigned a team to determine how many intermediaries?

should be used at each level of distribution.

a) Paula felt that J. Sammons should stock the product in as many outlets as possible. 

b) Quincy worried about the company spreading its efforts in too many outlets but felt that more than one outlet per territory was necessary. 

c) Regina believed that J. Sammons would get stronger selling support if it used a limited number of dealers who would be the only resellers authorized to market the new line in a given area. 

d) Sara wanted a better-than-average selling effort but pushed for good market coverage with more control at a lower cost. 

e) Tom was open to suggestions but felt strongly that the distribution choice should support a prestigious image for the line.