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One of the most important objectives is Customer Satisfaction
While customer satisfaction is of utmost importance it is directly related to Job satisfactions. Unless the employee is satisfied with the employment terms he/she isn't going to deliver exceptional customer service, and hence no customer satisfaction.
Both are necessary . But customer satisfaction is more important in that it helps to retain customers and shape positive image of an organization with a ripple effect of growing a customer base . This might then lead to job satisfaction through better remuneration and other benefits.
That depends on the gap between customer satisfaction and job satisfaction.
The priority is customer satisfaction, but when customer requests extra works to be satisfied, the service representative should be clever for small gaps, but for large gaps the service representative should back to his management, because big gaps indicate a misunderstanding between company services and customer inquiry.
In the context of Customer service, Customer satisfaction and job satisfaction are both important. However Customer satisfaction would be priority for an Customer service executive which eventually results in employee job satisfaction.
An employee who is not self motivated to deliver exceptional Customer satisfaction should not consider working in Customer service field which will lead to no job satisfaction as well.
CUSTOMER SATISFACTION IS MORE IMPORTANT BECUASE WITH THE CONTEXT OF CUSTOMER SERVICE THE JOB IS TO SOLVE THE CUSTOMERS PROBLEM AND HANDLE THEM AT YOUR BEST
As a customer service job, Customer Satisfaction will satisfy the job !
Customer satisfaction is important after that you 'll satisfy with you job