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yes of course its play an important role in sales and marketing... to increase the opportunities of profit to the company and create anew markets to achieve a great profit and increasing the rate of growing to sales and create a new markets then the sales grow on so that we can say social media is important to make lot of propaganda to advertise your products so you use the sales and marketing theory for that so so that we say that the social media plays an important role of sales and marketing ....