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Digital Marketing is a form of marketing channel like the others so far i.e. Field Marketing, Branding, Experiential Marketing, Tangential Marketing, BTL Activities etc. I personally believe there can never be any fight between Digital Marketing & Conventional Marketing Concepts.
At the end Marketing follows TG. So nowadays As most of us always spend time on digital media/social media, so it's just another form of platform of reach.
Now there is another form of marketing has come which caters to conventional methods & digital methods, both. It's called experiential marketing. So marketing strategy & branding is ever evolving. All we need to do is keep on learning & implementing.
