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Is it lower prices or good attitude that attract brand loyalty?

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Question ajoutée par Mohamed Alaudin Khan , Finance Officer , ABSA Insurance Company
Date de publication: 2013/04/26
Utilisateur supprimé
par Utilisateur supprimé

I recommend you to ask you this question: what is my product and my target? The answer will change depending on the product.
Luxury customers don't look for price.
So, if you choose reduce prices, you are wasting the prestige of the brand.
A luxury customer don't care about price.
He looks for exclusivity.
But if you sell biscuits, and you want to arrive to families with low incomes, reduce price could be a good strategy.
So, both strategies are good if you have very clear what you are selling and to who you are selling.

Adnan Qazi
par Adnan Qazi , Head of Information Technology & Systems (CIO) / Head of Inventory Management & Stores , Lucky Cement Ltd

Brand loyalty depends on the following mostly -.
Easy availability -.
Buying experience -.
Good customer service -.
Reliable product -.
Consistent quality

Utilisateur supprimé
par Utilisateur supprimé

brand loyalty can play out on both aspects.
Setting low prices can only be implemented for a certain period in order for the company to use in gaining a positive response from public consumption but good attitude or by means of customer care service, this can go a long way in terms of lip service especially for the base market sector.

Anita Viherpuro
par Anita Viherpuro , Consultant , Presentte Oy

Good attitude.

Mohammad Hussain Boareash
par Mohammad Hussain Boareash , Distribution Engineer , Saudi Electricity Company


1- brand loyalty
2- Lower price

mahmoud mohmed shady
par mahmoud mohmed shady , أخصائى شئون إدارية , بتروجت للمقاولات والانشاءات والاستشارات البترولية

اكيد انخفاض الاسعار وجودة الماركة اكيد سوف تجذب المستهلك لشرائها

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