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The role of Trade Marketing Manager is to support sales function thru trade activation activities, it's include all the trade promotions, POSM, Merchandising in trade, its directly attract consumer to buy your product
The role of trade marketing manager is as below:
Retail development
Merchandising
Visibility
Sales Promotion
Marketing Manager is the person responsible for the respect of the process of marketing and sales process mainly in the organization, which in turn is an urgent need to selects all the goals as well as his choice of plan that must be followed, in order to achieve the company's task is to ensure the arrival of the product to a larger goals slice of targeted people, thereby increasing profits and is very large and impressively.