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Well, a great idea is useless if you can't sell it. Here's four powerful tipes that might help selling your idea:
1. You should know your audience beofre starting your presentation.
2. Involove your clients in you ideas and brainstorming they will be flattered to be involoved in the process and will be more accepting of your ideas because they helped contribute to them.
3. Be your own devil's advocate. Make a list of what they may not like about your ideas then adress those issues head-on in your presentation.
4. Find your star moments.