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The layout has to hit you like a hammer...the copy must entice you, tease you and make you want to know more. the visuals and images used must be fresh and unique...
The marketing plan and advertising should make things happen! And the existence of well-defined marketing plan, the company's goal becomes to make things happen instead of exclamation what happened! The marketing plan a major input to the process of marketing
The message your conveying to the customers that shows whats so special/different that they would want to know more about or go after
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