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Great question Mourad! Ensuring that the company vision, mission and values are cascaded to all levels within an organization is crucial for the overall success of the organization.
One strategy to allow the vision and mission to trickle down to all managers and employees would be clearly communicating them as often as possible. This should ideally start even before the employee joins the organization (i.e. explain them during the interview) and continue during the induction and orientation of the new employee. All department objectives and in turn, employee KPI’s should be aligned with the vision and mission of the organization. Every employee should be able to understand their role in achieving the vision and mission of the company. Also have the vision and mission statement publicly displayed. Other options would be to use the statements as screensavers, talk about them during meetings, refer to them when making key decisions, etc.
communicating the company vision and mission is very important; I believe this can be achieved easily if the managers are aligning their strategies with the organisational vision and strategy and will be easier for the employees to understand what they need to do. Employees can easily follow short term objectives and delievarbles than to talk about a big vision that might not be interpretable for them.
The vision and mission statement can be written on boards that are placed on prominent places and also they can be announced in organization's meeting for the purpose. Also some other useful techniques are that they can be printed on employee unforms and company letter heads if appropriate.
Dear Mourad,
The Company Vision and Mission is extremely important since it ultimately leads the Company towards or near success. All employees including the Management Team must understand, associate and adhere to the Mission and Vision of the Company.
Usually Mission and Vision statements are shared with Directors and Department Heads who associate how each individual Department 's work aligns with the Company's Mission and Vision. Once this is done - it must be shared with the Team so that they can associate how their individual work aligns to the Company's Mission and Goals.
Overall Performance and Accountability towards achieving the Company's Mission and Vision must be considered during Department Performance Reviews - this will help to cascade the Mission and Vision.
1. Display the Vision & Mission prominently within all premises of the company.
2. Conduct workshops for employees at all levels to make them understand the company Vision & Mission
3. Handover a company Vision & Mission note to all new joinees.
4. Link Departmental goals to company Vision & Mission so that they get reinforced & by doing so employees are constatntly in touch with V & M.
