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What is the difference between the marketing mix and promotion mix ?

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Question ajoutée par sameh hammam , محاسب , البناؤون للمقاولات
Date de publication: 2013/04/27
Mohamed Hendy
par Mohamed Hendy , Commercial director & Co- founder , The matchers

as you will find Below Promotion Part from Marketing Mix Marketing Mix 7Ps and 5Cs : Product.
Price.
Place.
Promotion.
People.
Process.
Physical Evidence 5Cs: Customer.
Company Skills.
Competition.
Collaborators.
Context...
Promotional mix: Advertising.
Personal Selling.
Sales Promotion.
Public Relations.
Direct Marketing.
Corporate Image ..ect

Samer Karazi
par Samer Karazi , Store Manager , Villeroy & Boch

The marketing mix is a planned mix of activities.
The ingredients in the marketing mix are the seven P's product, place, price, promotion, packaging, positioning, people.
The promotional mix is the coordination of marketing activities which includes publicity, sales promotion, advertising, direct marketing and personal selling.

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