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A. It is done by large companies on a nationwide basis or in most regions of the country.
B. It takes the form of direct-response advertising
C. It is done to build store traffic and sales.
D. It designed to stimulate demand for the general product class or entire industry.
E. It is targeted to marketing channel members such as wholesalers, distributors, and retailers
You are referring to direct marketing. You can also describe it by marketing mix or promotional mix. Depending on the type of industry, companies use direct marketing to attract their target into a more efficient and effective approach to create direct sales.
