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Chicken of the Sea includes coupons in their magazine advertisements. This is an example of:

A. consumer-oriented sales promotion.

B. direct-response advertising campaign.

C. primary-demand advertising campaign.

D. trade-oriented sales promotion.

E. service-oriented sales promotion

Marketing Management Marketing Mix Marketing Strategy Advertising Brand Management
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/11/22
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PRADEEP MEHRA
by PRADEEP MEHRA , CEO , Angel international Inc.

B. direct-response advertising campaign.

Arhum Latif

A. consumer-oriented sales promotion

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