How to prevent your own (employees or staff) visits on Google Analytics and how can you improve quality score of your ad in Google Adwords?

Dear Abdul Shakoor,

1st Question:

To Stop Google Analytics from Tracking Visits from your Own Company’s Users There are3 main ways to handle this issue:

1- Exclude internal traffic

https://support.google.com/analytics/answer/1034840?hl=en

2- Create a profile and filter tab to Exclude/block Static IPs.

- A domain- Individual IP addresses- to certain sub directories

3- Setting a cookie on individual users’ machines

Now you’re set. You have3 different ways to accomplish the same goal of excluding internal company visitors from your GA website traffic.

2nd Questions

In order to improve Google Adwords Quality Score It's important to remember that Quality Score is self-reinforcing. Quality score is determined by a combination of factors:

- Click-Through Rate.

- Relevance of a Keyword to its Ad Group.

- Landing Page Quality.

- Relevance of Your Ad Text.

- Historical Account Performance.

While there are several factors that go into creating a desirable Quality Score and driving down ad costs, the most important and most prevalent of these requisite tasks is the creation of effective (related) Keyword Groups.

Best Regards,

Hany Sewilam AbdelHamid

Business Development Manager

Hie dear,

To prevent analytics from tracking your own visits install the extension "Block analytics from website".After installing click on the icon and tick the option do not track.

For improving quality score you can focus on the landing url page means the quality of that website like its content,navigation.Next the adds must be relevant to the landing page.it will improve the quality score.

Quality Score of a Keyword depends on the following things

1) Click thorugh rate

2) Ad relevancy - Your keywords must be included in your ad so as to improve the relevancy of ad to the keywords

3) Landing Page: Try to include the most top performing keywords in your landing page

To improve Google Adwords Quality Score you should put relevant keywords in the ad copy and target those keywords and the landing page for your website should be related to this keywords remember that the best quality score you will get the higher rank you will reach and lower cost per click you will pay

Thank you Abdul for inviting me for this.

I am sorry i am unable to answer this question as i have a limited technical knowledge on the matter. i know only how to fetch data through GA & Comscore & its use in my profile to generate revenue for my organization.