What is the role of internal and external communication for a business developer within a company evolving ?

Communication is one of the most important components to any successful organizational change implementation. Communication forms the foundation that facilitates the integration of people, processes, and technologies by effectively managing change to deliver results, strengthen your organization, or help you survive during challenging times. Effective change management requires targeted communications to inform, influence, and prepare stakeholders. A communications plan is one of the most significant of successful change management and project execution. An effective communications plan aligns with overall project goals, and includes specific and measurable communications objectives.