How can you create difference between loyal customers and just customers?

• Personalizing Excellent Customer Service.
• Continuously identify niche markets
• Consistency
• Continuous improvement of the product and / or service
• After sales service.
• Proactively and satisfactory management of complaints and / or feedback
• Efficiency and effectiveness in processes that affect the end user. 

By not treating your customer like they are just a customer.  They must be treated as if they matter and they should be treated how you would want to be treated.

.A loyal customer comes back. This is obvious. A repeat customer is a loyal customer. A loyal customer buys more. You get more of a loyal customer’s “share of wallet”. A loyal customer buys your premium items, your higher priced or higher value offers. A loyal customer is more likely to buy the bundle, get the whole package, sign up for the longer term agreement. A loyal customer is more likely to refer or recommend you. A loyal customer is not only likely to, but actually does make recommendations.

 

When we say customer loyalty it describes behavior. They become regulars and recommend your product/service to friends and family. They willingly pay premiums to purchase a product with your brand on it.

Just Customer have good atitude about your service/product and are satisfied by it. but they always think that other brands are good/better. This customer buy your product as a substitute from the one they are loyal to, due to many reasons.

 

Loyal Customers: they have specific brands  in  mind and they do not opt any other brand and just customers they prefer what is looking good irrespective of price.

i believe it is the basic difference.

Let me quote an example : Suppose if Mr.X is loyal to Sony Products and he has created such a mindset he will not switch to any other brand product , he cannot. And Normal Customers go on the features, size , price .. so may factors.

Off course when you said loyal customers,these are customers which are brand loyal...it means any kind of product with that brand they will be patronizing its because they are satisfied of the product and they don't care how expensive it is. Unlike those just customers they are more aware of prices and qualities of a product.