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I think that the learning of the Internet and the use of digital technology and social networking are important in the field of marketing and sales
Since Middle Eastern people are very emotional, when marketing - someone should address the senses, meaning a product (if possible) could be touched, seen, smelled, tasted.
Then is also important that you develop a kind of friend relationship with your customer. In general marketing is based on maintaining business relation with the customer.
for a Sales Rep (Friendly) "Because we are very emptional"
for a Marketing Manager (Social Media Expert) " Becasue of an endless list of advantages"